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Commentary

Media Manipulation and Strategic Tension: The Philippines' Role in the South China Sea Dispute

August 22, 2024

COMMENTARY BY:

Picture of Nong Hong
Nong Hong

Executive Director & Senior Fellow
Head, Maritime Affairs Program

Cover Image: A Philippine Coast Guard personnel aboard BRP Sindangan looks on as a Chinese Coast Guard ship sails nearby, during resupply mission to troops stationed at Second Thomas Shoal, on March 5, 2024 in the South China Sea. (Photo by Ezra Acayan/Getty Images)

The South China Sea has long been a flashpoint for geopolitical tension, with multiple nations vying for control over this critical maritime region. In recent years, some of the most contentious interactions in the South China Sea have involved China and the Philippines, two nations whose conflicting claims have fueled numerous confrontations over the years, particularly since 2021, when they became embroiled in a standoff over the Second Thomas Shoal, triggered by the Philippines’ resumption of resupply missions in the disputed area.

Recently, these clashes have escalated, sparking international concern and media scrutiny. While much of the attention has focused on China’s assertive actions, a closer examination reveals that the Philippines has played a significant, yet often overlooked, role in exacerbating tensions. Through a calculated media campaign, the Philippines appears to be intentionally heightening tensions in the South China Sea, using international public opinion as a tool to advance its own strategic interests.

The Philippines’ Strategic Media Campaign

The Philippines has employed a sophisticated media strategy to shape the narrative surrounding the South China Sea dispute. This campaign is designed not only to garner international sympathy but also to put pressure on China by framing it as an aggressive power. By consistently portraying itself as the victim of Chinese aggression, the Philippines has successfully rallied international support, particularly from Western nations concerned about China’s expanding influence in the region. However, this narrative is not as straightforward as it appears.

The media campaign orchestrated by the Philippines often emphasizes incidents in which Chinese vessels allegedly harass Filipino fishermen or block access to disputed maritime features. These reports are frequently accompanied by emotional imagery and interviews with affected individuals, designed to elicit a strong response from the international community. While these stories are certainly compelling, they often lack context and fail to acknowledge the complex realities of the South China Sea dispute. For instance, many of the areas in question are subject to overlapping claims, and the actions of Chinese vessels, while assertive, are not necessarily illegal under international law.

Manipulating International Opinion

One of the key strategies employed by the Philippines is the manipulation of international opinion. By framing the conflict as a David versus Goliath struggle, with the Philippines as the small, beleaguered nation standing up to a powerful and aggressive China, the Philippines has successfully positioned itself as the moral high ground in the dispute. This narrative has been particularly effective in Western media, where there is a strong tendency to view China as a threat to the international order.

However, this portrayal is not entirely accurate. The Philippines is not a passive actor in this conflict; rather, it has actively sought to provoke China in ways that are likely to elicit a strong response. For example, the Philippines has engaged in activities such as the construction of military facilities on disputed islands and the deployment of naval vessels to areas claimed by China. These actions are clearly intended to assert Philippine sovereignty over these territories and challenge China’s claims. Yet, when China responds to these provocations, it is often portrayed as the aggressor, while the Philippines is cast as the victim.

The Role of the United States

The Philippines’ media campaign has been bolstered by its strategic alliance with the United States. The U.S. has long been a vocal critic of China’s actions in the South China Sea and has provided military and diplomatic support to the Philippines. Public statements from senior officials have further emboldened the Philippines to take a more confrontational stance in the dispute. The U.S. has a vested interest in countering China’s influence in the region, and the Philippines’ media campaign plays into this larger geopolitical strategy.

By aligning itself with the U.S., the Philippines has been able to leverage American power to advance its own interests in the South China Sea. This relationship has allowed the Philippines to act more aggressively in the dispute, knowing that it has the backing of the world’s most powerful military. However, this alliance also comes with risks, as it has the potential to escalate the conflict into a larger confrontation between China and the U.S., with the Philippines caught in the middle.

The Impact on Regional Stability

The Philippines’ media campaign and its provocations in the South China Sea have had a destabilizing effect on the region. By intentionally heightening tensions with China, the Philippines is contributing to an environment of uncertainty and insecurity in Southeast Asia. This has led to an arms race in the region, with several nations, including Vietnam and Malaysia, increasing their military capabilities and land expansion in response to the perceived threat from China.

Moreover, the Philippines’ actions have made it more difficult to achieve a peaceful resolution to the South China Sea dispute. By framing the conflict in moralistic terms and portraying China as the villain, the Philippines has created an environment in which compromise is seen as capitulation. This has hardened positions on both sides and made negotiations more challenging. The longer this stalemate continues, the greater the risk of a miscalculation that could lead to open conflict.

The Need for a Balanced Approach

While it is important to recognize the legitimate concerns of the Philippines regarding China’s actions in the South China Sea, it is equally important to acknowledge the role that the Philippines has played in escalating the conflict. The media campaign orchestrated by the Philippines is not simply about raising awareness; it is a calculated effort to shape international opinion and gain strategic advantage. This approach, while effective in the short term, is ultimately counterproductive to the goal of achieving lasting peace and stability in the region.

A more balanced approach is needed, one that recognizes the complexities of the South China Sea disputes, and the legitimate interests of all parties involved. Rather than relying on media manipulation and provocation, the Philippines should seek to engage in constructive dialogue with China and other regional actors. This will require a willingness to compromise and a recognition that the South China Sea dispute cannot be resolved through confrontation alone. It is time for the Philippines to adopt a more responsible approach, one that prioritizes dialogue and cooperation over confrontation and media spectacle. Only then can a peaceful and lasting resolution to the South China Sea dispute be achieved.